Encouraging creativity in and outside of the classroom - with the aim of making creativity not an extracurricular activity, but a core element in young Singaporean's everyday lives.
A flowing animation targeted towards commuting parents. Their journey leads them into watching as ordinary vanilla ice cream churns into vibrant flavoured swirls.
Along with being a leisure activity, the app provides children with the possibility of choosing from a range of creative fields to articulate and log in what they've learnt in school, each week.
For instance, if they have learnt about living organisms in science, they can choose to create a 3D model/ painting to represent that. Therefore using their creativity to better their understanding of subjects and aid their home time revision.
Once the activities are logged in and captured with the in-app camera, the children can be acknowledged for their progress by their subject tutors when logging into the system at school. Therefore, enhancing the longevity of their creative activities within the curriculum.