OgilvyOne Worldwide internship as an Art Director (2015)
(Speculative work)
Art Director: Kuljit Kaur
Client: British Gas
Task:
Create a concept for direct mail with the new benefit of free wall or roof insulation for residents in Sunderland.
Idea:
Looking further into the rich history of Sunderland, I found the Penshaw Monument as a famous tourist location and proud asset to the locals.
To execute the offer of free insulation, I thought it would be effective to show British Gas workers putting insulation on the roof and walls of the Penshaw Monument (it currently stands as a pillared structure.
This imagery could be used on the front cover of the direct mail.
