Brand: Dove
Art Director: Kuljit Kaur
Copywriter: Tamika Hylton
Speculative work for Dove's roll on deodorant.
Our idea: simply executing the concept of what beauty truly is. We toyed with the idea of how Dove can enhance one's confidence throughout the day - allowing them to play out their roles in life's hustle and bustle. Simple copy and simple designs, keeping to Dove's branding.
Below is an ambient installation concept of a bus stand which is also a playground jungle gym. With a supporting advertisement stating 'Beauty Plays', which means that people are more playful when they are confident within themselves. This addresses the age-old issue of women feeling afraid of showing their armpits in public and on public transport because they feel like it's an ugly body part. This fun jungle gym encourages people to play and embrace their inner confidence with Dove.
Below are a series of posters encouraging self-confidence with the help of Dove roll on deodorant.
