University of the Arts London degree project.
A hypothetical brief: Plan UK- Because I Am A Girl.
Task: To execute the developing potential for girls in underprivileged countries, if they were given the gift of an education.
Solution: A commercial- 'Education Before Marriage': Focused on bringing education to Indian girls and will be placed in the intervals of Indian television shows.
Chosen Context: For the last 15 years, Indian television has displayed and represented India's restricting attitudes and sexist views towards girls and women throughout their storylines. And for the first time, they are beginning to present girls with opportunities of obtaining an education, allowing daughter-in-laws to stand shoulder-to-shoulder with their husbands in their family businesses, earning a living. This is a brilliant opportunity for people to feel inspired to make a real difference to the lives of uneducated girls and push them out of a life of forced child marriages and poverty.
The Target Audience: Non-resident Indian women who are independent and educated. They of all people know the value of being given the gift of an education by their parents and country. Therefore, the intervals during the television shows is the perfect call to action for women and gives them the opportunity to ‘Help Girls Become Women Like Them’ and donate to the Plan UK charity.
The 'Education Before Marriage' commercial in the form of an illustrated animation.
An 'Education Before Marriage' poster campaign for commuters.
The 'Education Before Marriage' Poster campaign put into the commuter environment.
