Ambient installations
Lift Instant Tea
Art Director: Kuljit Kaur www.kuljitkaur.com Copywriter: Elle Wagner www.ellewagner.com When choosing a product for spec work - you have choices. And we've found that the best are always the ugliest. Enter Lift tea - an instant tea made by the good people over at Typhoon. It's quick. It's fast. It's a little nauseating - if not nostalgic. We attempted to give it new life with homestyle charm with our campaign, and hope it'll find a friend in many of the everyday people who need a bit more home time in their lives.