Ted Baker's Dressing Room
Ted Baker is nothing short of a British Fashion institution. As global commerce becomes more and more necessary for brands to survive, it was clear to me that his brand had room to grow in emerging fashion capitals - like Mexico City, offering a breath of fresh air to potential new customers. I put on my creative sombrero and dreamt up an immersive shopping experience with Mexican culture (and climate) in mind, to support the promotion of a new store.