Radio script for United Health Group, Optum - game changer
Radio script for United Health Group, Optum - nurses
Optum, United Health Group (Radio)
Agency: Tonic Agency Ltd Client: Optum, United Health Group Media: Radio My role: Copywriter Task: Optum came to us with the idea to recruit talent from an array of disciplines. My role was to write a range of Irish radio ads to inspire everyone from nurses to developers to see how their specialisms can transform the lives of people who really need them. Idea: Encouraging professionals to discover how their skills and knowledge can contribute towards something bigger. Whether that’s through innovation or patient care. We wanted to help them create some of their life’s best work.